We're looking for a video creative producer for paid marketing — someone who analyzes what works in ads, generates hypotheses, produces and edits creatives for paid channels, and iterates on them based on metrics.

What you'll do

• Analyze ads and collect references: study competitors' creatives in ad libraries (Meta Ads Library, TikTok Creative Center, etc.), spot winning patterns and formats, and adapt them to our product.
• Generate hypotheses and creative concepts to grow ad metrics: new angles for different audiences and segments, ways to communicate the product's value and features. Key focus areas:
  • the first frame (hook) and the text on it;
  • the body of the video (visuals + script);
  • the closing CTA.
• Source content: shoot simple UGC footage and screencasts, build scenes with AI tools, or pull material from stock. We also have our own library of highly authentic UGC footage.
• Edit ad creatives and hand them off to paid marketing for testing.
• Review test results together with marketing: we look at the full funnel (Hook Rate, Hold Rate, CTR, CR → install, CR → trial, CR → paid), find what worked and what underperformed in the creative, and improve the next iteration.
• Scale winners: localize winning creatives into other languages with AI to launch across Europe, the US, LATAM, and other regions. We help here — the product is content-driven and localized professionally.

What matters to us

• 2+ years producing and editing video creatives for performance marketing (in-house, agency, or freelance).
• A sense of composition, typography, and storytelling; an understanding of how high-converting ad creatives are built.
• A portfolio of creatives that performed in paid social (Meta Ads/Facebook, Instagram, TikTok).
• Metrics-driven thinking: you know what Hook Rate is and how to improve it, and you keep cost per install and conversion in mind.
• Confident with video editors (Premiere/DaVinci/CapCut) and graphics (Photoshop/Figma). After Effects and motion are a big plus.
• Experience with AI tools (visual generation, voiceover, subtitles).
• Ambition: you're not afraid to compete with market leaders on creative quality, and you enjoy it.
• English B1+: you watch western content without subtitles and write scripts without a translator.

What we offer

• Fully remote with a flexible schedule in an async culture.
• Convenient payments: we pay via 4dev and are open to other options.